Principles of Marketing and Communication notes CAMS Level II

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CAMS Level II notes
Note:  Notes come with FREE Past Papers (Year 2019 to August 2024)

PRINCIPLES OF MARKETING AND COMMUNICATION

Topics Covered:

  1. Identify concepts of marketing
  2. Position a product in the market
  3. Develop a marketing plan
  4. Manage customer relationships
  5. Apply the concepts of business communication to manage organisation
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