Principles of Marketing and Communication notes CAMS Level II

CAMS Level II notes
Note:  Notes come with FREE Past Papers (Year 2019 to August 2024)

PRINCIPLES OF MARKETING AND COMMUNICATION

Topics Covered:

1. Identify concepts of marketing
2. Position a product in the market
3. Develop a marketing plan
4. Manage customer relationships
5. Apply the concepts of business communication to manage organisation